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Taming your Twitter
It’s no secret that Twitter is most PR pros social media network of choice. No other network offers the plethora of information, the conversation possibilities or the chance to connect with millions of people in real time. There aren’t algorithms preventing anyone from seeing our tweets or ranking others above ours. It’s all about timing! On the user’s end, Twitter can get a bit messy. If you’re following hundreds, or thousands, of other users from all over the world who are interested in many different things, it can be difficult to weed through all those tweets in your timeline for information that you’re interested in right then. The unfiltered nature…
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Building the Brand of You: Finding Your Niche
In last month’s “Building the Brand of You” installment, I talked about where to start with your personal brand – what do you want it to say about you and how you want others to see you. I also talked about thinking about which channels and methods you’ll use to promote yourself. Today we’re going to dive right into determining your niche. Figuring out your niche is the best way to start building your own brand. There are tons of people on social media and many with their own blogs and sites to share their ideas, so why should people pay attention to what you have to say? That’s where…
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#FridayFive – Tricks + Treats for 10/30/15
Happy [almost] Halloween, y’all! Goal Overload Three practical things to do when you have too many goals on The Daily Muse Pitches, Contacts + Media Lists – Oh My! Five steps to creating a useful media contacts list on PR Daily Keep Your Post-Grad Hobbies Finding time for post-grad extracurriculars on The Edge Beat That Writer’s Block Content ideas for every writer’s block scenario on That Working Girl Keeping Up With The Joneses Each week, I love putting together these links to the best career, PR, marketing, social media and professional development pieces out and about on the web. But we all know that, as PR pros, it’s important for…
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5 PR RULES THAT DON’T APPLY WITH DIGITAL
This post previously appeared on That Working Girl. Public relations is a constantly evolving beast. With the new technologies and methods, how we practice PR is changing more rapidly than ever before. The first step to keeping up and mastering PR is to know which of the rules no longer apply. 1.) The only way to get press is to write and distribute press releases through a service.Press releases are great, but unless you’re Apple, using a service to distribute them isn’t going to get you press. Instead of spending thousands of dollars on PR Newswire, spend time cultivating relationships with the press you want covering your brand or client…
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#FridayFive: Links You May Have Missed (10/23/15)
It’s the most wonderful tiiiime of the year! No, I don’t mean Christmas. Fall is the best time of year and Halloween is my favorite holiday. For some reason, I always find it easiest to focus and get work done during this time of year. I always feel incredibly inspired during the fall months – maybe it’s all the colors, scents and beautiful scenery. I’ll bet that it has a lot to do with all of the great content popping up in my feeds & inbox this time of year. Night Owls Rejoice! 11 science-backed reasons why night owls get more done on The Muse Asking the Right Questions 6…
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PR Girl’s Guide to…Job Searching
Whether you’re fresh out of college, looking to switch jobs or an experienced pro looking for a change, job searching is tough and no one really enjoys it. If you’re currently unemployed and actively seeking a new opportunity to sink your teeth into, the search often feels endless and frustrating. Time seems to pass by both rapidly, as the weeks fly off you calendar while you send resume after resume, and terribly slowly, as the days drag on while you check your email and phone hoping for good news. So, yea, job searching is a headache, but that’s not news to anyone. It’s also not incredibly helpful information, unless you’re…
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#FridayFive (and then some!) – 10/16/15
Fall is here. The leaves are changing, the weather is cooler (although here in South Carolina, that means the highs are in the mid-70s), everything is more colorful and it seems like everyone is inspired. I’ve got a few posts ready for the next couple of weeks and I had such a hard time picking just five pieces for this week’s round-up that you’re getting a few extra freebies! Show Off Your Writing Chops Four ways to write LinkedIn posts that turn into career opportunities on The Daily Muse If I knew then what I know now… They really should have taught these courses in college by Career Contessa on…
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SO, YOU DECIDED TO FREELANCE…NOW WHAT?
This post previously appeared on That Working Girl. You’ve thought it over, done your research and you’ve decided you want to freelance. Congratulations! Whether you’ve decided to make it your full-time career or you’re working in between jobs, like I am, freelancing can be exciting, liberating and frightening. Here are some tips and things to keep in mind as you venture out on your own. Share your news. Reach out to your network, your family and friends and let them know about your new venture. Those closest to you are the best ones to sing your praises to potential clients and send new work your way. Get everything in writing. Freelancing…
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#FridayFive – Links for 9-18-15
Fall is almost in the air, the days are getting shorter…This is the time of year I live for! I can’t wait for the leaves to turn, the temperatures to cool and to cuddle up next to a fire (a first for me!) and read for hours. I’m getting myself started with these links and some of the books listed in #3! LC: Social Media Mogul Six lessons brands can learn from Lauren Conrad’s social media success on Adweek Networking for the Rest of Us The smartest ways to network at a party on the Wall Street Journal Curl Up with a Good Book The List: 15 books for fall…
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Building the Brand of You: Where to Start
Last month, I published the first part of a series on personal branding, a topic I think is incredibly important for young PR professionals. In that post, I talked about why a personal brand is important and how it can help pros build their career. Today’s post will look at where to begin in building your personal brand. Branding used to be reserved only for brands and celebrities, primarily because brands were built on what people said about you. The media had to talk about you and other people had to create buzz around your brand. Thanks to the internet and social media, self-publishing and self-promotion is the new norm. The…