• Carving Out Time For Hobbies

    This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. Juggling your many responsibilities as a new PR pro probably leaves you wanting to curl up on the couch with your Seamless and Netflix to recharge before you face another day. Set that remote down though, because research has found that engaging in a hobby is a much better way to decompress and re-energize yourself. According to a 2013 study by Concordia University, people who have hobbies are generally healthier and have a lower risk of depression and dementia as they age. Similar research by a team at San Francisco State University noted that professionals who engage in hobbies,…

  • Redefining the Mentor-Mentee Relationship

    This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. When most of us think of a mentor-mentee relationship, images of a seasoned expert offering sage wisdom and experiences to an aspiring pro probably come to mind. We tend to think that a mentor needs to have many years of experience and the mentor-mentee is an exclusive, hard-to-find relationship that helps to guide the mentee’s career. Some of these assumptions may be partly true, but it’s past time that we redefine our definition of what a mentor-mentee relationship should look like. A mentorship doesn’t typically begin by seeking someone out and asking “Will you be my mentor?” It’s usually…

  • Overcoming Impostor Syndrome

    Raise your hand if you ever downplay your achievements? How about if you ever feel like you’re a fraud or a failure? Or like you don’t know anything or everyone in your field is lightyears ahead of you? Or that your intelligence, knowledge or accomplishments are insignificant? How about questioning your skills? Oh good, I’m not alone.  If you raised your hand, you’ve just described impostor syndrome. It’s a thing.  Impostor Syndrome: a psychological phenomenon in which people are unable to see their own accomplishments, dismissing them as luck, timing or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to…

  • Playing the PR Field: Keeping Your Career Options Open

    This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. Many of us approach looking for new opportunities as a necessity of job searching. We find a job, start off enthusiastically, become disappointed when it’s not everything we thought it would be, continue doing the job until we can’t anymore, and then desperately search for a new job. We repeat this vicious, frustrating cycle either because we only look for a new opportunity when we’re desperate for one, we don’t take the time to think about what we need or want in a career, or we don’t feel that turning down a job is an option. This is absolutely…

  • Fresh Start to 2016

    This year, I’ve decided not to make resolutions. Resolutions usually end up being lofty aspirations or very general changes, like “being healthier,” “working out more,” “read more books,” or “spend less.” Aspiring to do better is always great, but it’s easy to give up on such broad objectives. Sure, swapping the greasy pepperoni for some veggies on your pizza every day at lunch is healthier, but not by much. So instead of establishing some broad aspirations for the year, I’m setting goals in 2016. Why goals? Goals are measurable. Goals are specific. It’s a goal to start your own business or to read 50 books in a year or learn…

  • Be a Rockstar PR Pro in 2016

    This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. Everyone wants to be great at what they do and the new year is a great time to reevaluate everything we’ve been doing and how we can make ourselves the best PR pros we can be, new or otherwise. Now’s the time of year when everyone comes up with resolutions for things they’d like to change or be better at. For 2016, why not make it a resolution to focus on professional development and becoming an extraordinary PR professional. Here are 10 things all New Pros can focus on to stand out from the crowd. Be flexible. PR isn’t…

  • Building the Brand of You: What’s in a Portfolio

    The holidays are here and we’ve all got a little extra downtime between all that time with family and loved ones. And with the new year just ahead, there’s no better time to give your professional materials a once-over, especially your portfolio. I don’t know about you, but I dread putting together my portfolio. Part of my problem may be that I wait until I need it to put one together. Most of it is that I don’t always know what to put in my portfolio. A portfolio is meant to be a sampling of your best work examples. It should show exactly what you can do and what you’ve…

  • Setting the Foundation for Ethics in PR

    This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. “Don’t make s*!& up.” That sentence, uttered in one of the first classes of the year by my favorite journalism professor, is one of the ethical guides I follow through my career. The other is the PRSA Code of Ethics. As new professionals, navigating the working world is complicated. PR professionals, new and old, are also responsible for maintaining a certain level of ethical behavior while in the public eye. Professionals across most industries are also expected to be honest and to observe ethical practices, but not many other industries are active in the public eye more often than…

  • Holiday Success: The PR Girl Way

    PR Girls, we’re in the home stretch. Thanksgiving is behind us now, Christmas is rapidly approaching and the new year is on its heels. 2016 is upon us! We’re at the point in the year when we’re wrapping up the plans we’ve been working on and finalizing our outcomes and reports for the year, while putting together the strategies and plans for the coming year. If you’re a Sagittarius like me, you’ve got the added bonus of a birthday thrown in with those holidays & tasks, too. It can be difficult to completely focus with all that’s going on – I mean, anyone would be distracted by all those twinkling…

  • HOW TO LEVERAGE LINKEDIN AND TWITTER TO BOOST YOUR CAREER

    This post previously appeared on That Working Girl. When we step into the ring for a new job search, nothing is more important than bringing our A game and our best weapons, right? Social media – specifically LinkedIn and Twitter – are two of the sharpest tools we have for networking and landing the perfect gig. Unfortunately, not everyone uses the networks to their  full extent. To help, here are some great ways to get the most out of LinkedIn and Twitter for networking and job searching. Keep it current and professional. Putting your best self forward is always important when using social media in a professional capacity. With LinkedIn, it’s easy to…