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Is PR right for you?
It’s that time of year again – graduation season. Whether you’re leaving the familiar cocoon of campus with your newly-minted degree or exploring some options in between semesters, it’s important to ask yourself along the way to the career of dreams. PR can be a demanding career and it requires a particular skill set to excel. Do you think you have what it takes? PR might be the career for you if… …you are detail oriented. It’s true, the devil is in the details. A PR pro must meticulously review and plan every little thing that is released, shared or created for your client. Whether it’s social media, editorial…
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My #AdviceForYoungJournalists
#AdviceForYoungJournalists, the hashtag sparked by Fusion’s Senior Editor Felix Salmon’s piece titled “To all the young journalists asking for advice…,” is full of advice for all those young & aspiring journalists (and PR pros too!) – if you can sort through the heaps of cynicism and sarcasm. Confession: I was a college journalist. PR is a communication-based career and heavily relies on exceptional writing skills to excel, so it should come as no surprise that PR pros and journalists sometimes work on the other side of it from time to time. When I chose PR in college, I wanted to become the best writer I could be and the best…
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To Write or Not to Write: The PR Question
Lately I’ve seen a lot of debate over whether or not PR majors should be required to take advanced writing courses, sparked by Shannon Bowen, a professor of PR ethics at the University of South Carolina, in a recent column on PR Week. I have to respectfully disagree, Ms. Bowen. Knowing how to write well is a core competency for PR. While I agree with her on the fact that PR has evolved and that if you can’t write, PR is not the career for you, I disagree with the claim that everything that needs to be taught about writing for PR can be taught in 10 minutes.