-
Building the Brand of You: Finding Your Niche
In last month’s “Building the Brand of You” installment, I talked about where to start with your personal brand – what do you want it to say about you and how you want others to see you. I also talked about thinking about which channels and methods you’ll use to promote yourself. Today we’re going to dive right into determining your niche. Figuring out your niche is the best way to start building your own brand. There are tons of people on social media and many with their own blogs and sites to share their ideas, so why should people pay attention to what you have to say? That’s where…
-
#FridayFive: Links You May Have Missed (10/23/15)
It’s the most wonderful tiiiime of the year! No, I don’t mean Christmas. Fall is the best time of year and Halloween is my favorite holiday. For some reason, I always find it easiest to focus and get work done during this time of year. I always feel incredibly inspired during the fall months – maybe it’s all the colors, scents and beautiful scenery. I’ll bet that it has a lot to do with all of the great content popping up in my feeds & inbox this time of year. Night Owls Rejoice! 11 science-backed reasons why night owls get more done on The Muse Asking the Right Questions 6…
-
Building the Brand of You: Where to Start
Last month, I published the first part of a series on personal branding, a topic I think is incredibly important for young PR professionals. In that post, I talked about why a personal brand is important and how it can help pros build their career. Today’s post will look at where to begin in building your personal brand. Branding used to be reserved only for brands and celebrities, primarily because brands were built on what people said about you. The media had to talk about you and other people had to create buzz around your brand. Thanks to the internet and social media, self-publishing and self-promotion is the new norm. The…
-
#FridayFive | Links you may have missed | 5/8/15
The weather is warming up, the sun is shining – perfect time to sit outside with your iced coffee or tea and catch up on a fantastic link or two you may have missed this week. First Impressions Matter How to write headlines that make people click on Ragan Email Like A Pro Five email habits to steal from the world’s busiest people on The Muse Podcasts for Professionals 10 podcasts you should listen to if you’re starting a new job on Levo League Pros on How to Grow Seven tips for quickly growing your network on Startup Collective Kill it on LinkedIn Six secrets that will make you a LinkedIn…
-
Ask A PRo: Job Search Tips from Lauren Berger
It’s that time of year – time to refine your job and internship search with the end of the semester nearing. To help clear up some misconceptions, I sat down with Lauren Berger, CEO/Founder of InternQueen.com and LaurenBergerInc.com, and author of All Work, No Pay and Welcome to the Real World. Lauren answered the questions I had about the job search, internships, following up and how PR girls should approach the process.
-
Grammar & Style for the Digital Age
Happy National Grammar Day, y’all! I have a deep respect for the rules of grammar and usage and a love of all its intimate properties. Grammar and language are beautiful things when used properly. Even with our regional dialects and quirks – I live in the land of Pittsburghese where “dahntahn” is a place and “yinz” replaces my beloved “y’all” – I still find words to be mighty when wielded with care. But how important are the rules of grammar and usage in the digital age? Handwritten letters have gone the way of the dodo, every one of our devices has spell check standard and “wut r u up 2?”…
-
Diary of a PRo: Crosby Noricks
March’s PRo is Crosby Noricks, fashion PR extraordinaire & founder of PR Couture. Crosby is not only a fashion PR powerhouse, she’s also a superstar mentor. Her blog is chock full of tips and advice for aspiring PR girls – it’s one of my must-reads every morning! Let’s jump in & find out a little more about Crosby!
-
Career Lessons from House of Cards
I, like many, many other twenty-somethings, love House of Cards. The show is genius, both in its delivery and in its content, including the dialogue. Here are my favorite lines, interpreted as career advice, especially for the PR girl. “Even Achilles was only as strong as his heel.” This is so simple it’s astounding. Maybe you’re writing skills are not quite as good as you’d like them to be. Work on it! Seeing no results for all your pitching efforts? Improve them! Don’t let something you can easily work to improve bring you down.
-
#FridayFive: PR Girls to follow
I didn’t realize until the a couple years ago just how many loud & proud PR girls there are! It’s great to have such an amazing network online and off of likeminded ladies for support and guidance. If anything, that’s the biggest lesson I’ve found this year, and in starting this blog. It’s important for all of us PR girls to support and help each other, no matter what stage of our career we’re in. Five PR Girls To Follow
-
Staying confident when you don’t have the answers
Let’s set the scene: You’re in a client meeting, going over details for an upcoming campaign. You’ve run through all the pertinent information, answered a bunch of questions and you’re confident you’ve hit all the bases and are ready to get out of the meeting and move onto other things. But wait – your client has one more question to ask. You listen attentively and open your mouth to answer when the question is complete but – oh no! – you don’t actually know the answer! You begin to sweat and you’re at a loss. What do you do now? Like those Choose-Your-Own-Adventure books I loved as a kid (and…