• Fresh Start to 2016

    This year, I’ve decided not to make resolutions. Resolutions usually end up being lofty aspirations or very general changes, like “being healthier,” “working out more,” “read more books,” or “spend less.” Aspiring to do better is always great, but it’s easy to give up on such broad objectives. Sure, swapping the greasy pepperoni for some veggies on your pizza every day at lunch is healthier, but not by much. So instead of establishing some broad aspirations for the year, I’m setting goals in 2016. Why goals? Goals are measurable. Goals are specific. It’s a goal to start your own business or to read 50 books in a year or learn…

  • PR Girl 101: Plan your 2015

    Did you have a plan for 2014?   How do you feel about what you accomplished in 2014? How about the things you didn’t get to? Are there things you forgot about? Gave up on? Lost the motivation to do? Ran out of time to complete? Tomorrow is the first blank page of a brand new year. Like any new chapter, starting 2015 off strong and on a good foot sets the tone for the year ahead. If you don’t know what you want out of the year, how can you work toward anything? I know, I know – it’s the holidays, maybe you’ve had a little time off and just…

  • Staying Grounded through the Busy Times

    I’ll admit, I’ve really slacked off in the past month. I started this blog with a list of great ideas and an editorial calendar carefully plotted. But between the surge in client activity for the impending holidays, other events and holidays (like Halloween & my birthday) and just life in general, writing kind of fell off the stove completely. Being busy is both a blessing and a curse! My birthday is the inspiration behind this post. Today’s my 25th birthday and, as strange as it may be, I’ve been having a bit of a hard time with it. Most people, if not all, make life plans and goals. For me, many…