• 7 things cooking taught me about PR

    The biggest tip new and aspiring PR pros often get from seasoned pros is that your most valuable lessons are the ones you learn outside the classroom. Even though this traditionally means on-the-job experience, the professional development you invest in and other opportunities you encounter in your post-grad life, you’d be surprised by where inspiration and insight can come from – like your hobbies and interests outside of public relations. There are two things that I love in life: cooking and communicating. I could, and often do, write for days on end. Twitter is the most used app on my phone. I strongly believe that communicating is one of the…

  • Overcoming Impostor Syndrome

    Raise your hand if you ever downplay your achievements? How about if you ever feel like you’re a fraud or a failure? Or like you don’t know anything or everyone in your field is lightyears ahead of you? Or that your intelligence, knowledge or accomplishments are insignificant? How about questioning your skills? Oh good, I’m not alone.  If you raised your hand, you’ve just described impostor syndrome. It’s a thing.  Impostor Syndrome: a psychological phenomenon in which people are unable to see their own accomplishments, dismissing them as luck, timing or as a result of deceiving others into thinking they are more intelligent and competent than they believe themselves to…

  • Building the Brand of You: Where to Start

    Last month, I published the first part of a series on personal branding, a topic I think is incredibly important for young PR professionals. In that post, I talked about why a personal brand is important and how it can help pros build their career. Today’s post will look at where to begin in building your personal brand. Branding used to be reserved only for brands and celebrities, primarily because brands were built on what people said about you. The media had to talk about you and other people had to create buzz around your brand. Thanks to the internet and social media, self-publishing and self-promotion is the new norm. The…

  • #FridayFive: Twitter Chats for PRos

    Twitter chats are a great networking tools & they’re fun too! For those who don’t know, a Twitter chat is a conversation held at a specific time on Twitter, usually moderated by a single account & easily marked by a hashtag. There are hundreds, if not thousands, of Twitter chats going on weekly or monthly. That, in addition to the sheer volume of tweets flying around, it’s easy to get overwhelmed! Here are my top five Twitter chats for PR pros. Five Twitter Chats for PR pros #NPPRSA Hosted by PRSA’s New Professionals Section, this chat focuses on all things important to new PR pros. When: Wednesdays, frequency TBA. Topics are announced…