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Building the Brand of You: Where to Start
Last month, I published the first part of a series on personal branding, a topic I think is incredibly important for young PR professionals. In that post, I talked about why a personal brand is important and how it can help pros build their career. Today’s post will look at where to begin in building your personal brand. Branding used to be reserved only for brands and celebrities, primarily because brands were built on what people said about you. The media had to talk about you and other people had to create buzz around your brand. Thanks to the internet and social media, self-publishing and self-promotion is the new norm. The…
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Taking Your Own Headshot
I’ve been working on sharpening my online presence lately. So I’ve gone through and deleted the ones I don’t use anymore and updated the information on the ones that I do use. The thing I’m having the most difficulty with is updating my LinkedIn photo. Having taken my last professional-looking headshot a few years ago in college, it was definitely time to update. Since it’s winter and I want to wait for beautiful weather for a nice photoshoot, I’ve opted for taking my own headshot. Truth be told, it’s a bit easier than it seems.
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Diary of a PRo: Crosby Noricks
March’s PRo is Crosby Noricks, fashion PR extraordinaire & founder of PR Couture. Crosby is not only a fashion PR powerhouse, she’s also a superstar mentor. Her blog is chock full of tips and advice for aspiring PR girls – it’s one of my must-reads every morning! Let’s jump in & find out a little more about Crosby!
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My #AdviceForYoungJournalists
#AdviceForYoungJournalists, the hashtag sparked by Fusion’s Senior Editor Felix Salmon’s piece titled “To all the young journalists asking for advice…,” is full of advice for all those young & aspiring journalists (and PR pros too!) – if you can sort through the heaps of cynicism and sarcasm. Confession: I was a college journalist. PR is a communication-based career and heavily relies on exceptional writing skills to excel, so it should come as no surprise that PR pros and journalists sometimes work on the other side of it from time to time. When I chose PR in college, I wanted to become the best writer I could be and the best…
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#FridayFive: Twitter Chats for PRos
Twitter chats are a great networking tools & they’re fun too! For those who don’t know, a Twitter chat is a conversation held at a specific time on Twitter, usually moderated by a single account & easily marked by a hashtag. There are hundreds, if not thousands, of Twitter chats going on weekly or monthly. That, in addition to the sheer volume of tweets flying around, it’s easy to get overwhelmed! Here are my top five Twitter chats for PR pros. Five Twitter Chats for PR pros #NPPRSA Hosted by PRSA’s New Professionals Section, this chat focuses on all things important to new PR pros. When: Wednesdays, frequency TBA. Topics are announced…
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Becoming a Morning Person
I’ll be the first to admit, I have never been a morning person. I’ve always worked really well late at night and it usually takes me a good half hour to come close to resembling a human being in the morning. Until recently. Maybe because it’s winter, maybe because I’m getting older, but I’ve been much more tired after 5 p.m., even if I got a full eight hours the night before. I’ve tried everything I can think of – changing my diet, being more organized, exercising, going to bed earlier- and I’ve only found one thing that seems to work for me – trying to convince myself I’m a…
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A Datebook Can Change Your Life
This month, I found a really cool way to connect with other bloggers from all over and I couldn’t be more excited. The B Bar announced it would begin hosting blog link ups on its blog, The Well, by posing a question each month and inviting fellow bloggers to write a post and share their link to be include on other participating blogs. January’s question: What did you purchase in the past year that became invaluable to you?