Lately I’ve seen a lot of debate over whether or not PR majors should be required to take advanced writing courses, sparked by Shannon Bowen, a professor of PR ethics at the University of South Carolina, in a recent column on PR Week. I have to respectfully disagree, Ms. Bowen. Knowing how to write well is a core competency for PR. While I agree with her on the fact that PR has evolved and that if you can’t write, PR is not the career for you, I disagree with the claim that everything that needs to be taught about writing for PR can be taught in 10 minutes.