• PR Girl Must-Haves: Work from Home

    PR girls come in all shapes, sizes and varieties. Some work for big name PR firms and attend all NYFW events and glamours parties. Others work for boutique firms at night because they work another job all day that affords them the chance to do work they’re passionate about without worrying about how to pay the bills. I’m the latter type of PR girl. I primarily work from home in the evening, or the coffee shop down the street or the library. On any given Sunday, you can find me working on my trusty Macbook with my cup of tea and my headphones, hidden in the stacks at the main…

  • PR Girl 101: Prep for a Successful Week

    Let’s be honest: PR girls rarely have a boring week. Whether it’s a project coming together for a client, a full schedule of events or a pitching to new clients day in and day out, there’s always something to do. Even though we know that a full schedule is really just part of the job description, we still find ourselves surprised once in a while when a crazy, hectic, stressful week pops up. Sometimes an uncontrollable crisis is truly a surprise – springing from unforeseen circumstances or things beyond our control – but more often than not, it’s of our own doing. We fail to plan, we get overwhelmed, we procrastinate,…

  • PR 101: Tools of the Trade

    There is no fool-proof plan for conquering your career… but there are a few tools you should definitely have in your arsenal along the way. PR is, without a doubt, one of the most fast-paced careers. It’s a path that treasures creativity & originality, but there are some tried-and-true essentials to keep in your back pocket to keep you headed in the right direction.