• Building the Brand of You: What’s in a Portfolio

    The holidays are here and we’ve all got a little extra downtime between all that time with family and loved ones. And with the new year just ahead, there’s no better time to give your professional materials a once-over, especially your portfolio. I don’t know about you, but I dread putting together my portfolio. Part of my problem may be that I wait until I need it to put one together. Most of it is that I don’t always know what to put in my portfolio. A portfolio is meant to be a sampling of your best work examples. It should show exactly what you can do and what you’ve…

  • PR Girl’s Guide to…Job Searching

    Whether you’re fresh out of college, looking to switch jobs or an experienced pro looking for a change, job searching is tough and no one really enjoys it. If you’re currently unemployed and actively seeking a new opportunity to sink your teeth into, the search often feels endless and frustrating. Time seems to pass by both rapidly, as the weeks fly off you calendar while you send resume after resume, and terribly slowly, as the days drag on while you check your email and phone hoping for good news. So, yea, job searching is a headache, but that’s not news to anyone. It’s also not incredibly helpful information, unless you’re…