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Building the Brand of You: What’s in a Portfolio
The holidays are here and we’ve all got a little extra downtime between all that time with family and loved ones. And with the new year just ahead, there’s no better time to give your professional materials a once-over, especially your portfolio. I don’t know about you, but I dread putting together my portfolio. Part of my problem may be that I wait until I need it to put one together. Most of it is that I don’t always know what to put in my portfolio. A portfolio is meant to be a sampling of your best work examples. It should show exactly what you can do and what you’ve…
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Building the Brand of You: Finding Your Niche
In last month’s “Building the Brand of You” installment, I talked about where to start with your personal brand – what do you want it to say about you and how you want others to see you. I also talked about thinking about which channels and methods you’ll use to promote yourself. Today we’re going to dive right into determining your niche. Figuring out your niche is the best way to start building your own brand. There are tons of people on social media and many with their own blogs and sites to share their ideas, so why should people pay attention to what you have to say? That’s where…
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Building the Brand of You: Where to Start
Last month, I published the first part of a series on personal branding, a topic I think is incredibly important for young PR professionals. In that post, I talked about why a personal brand is important and how it can help pros build their career. Today’s post will look at where to begin in building your personal brand. Branding used to be reserved only for brands and celebrities, primarily because brands were built on what people said about you. The media had to talk about you and other people had to create buzz around your brand. Thanks to the internet and social media, self-publishing and self-promotion is the new norm. The…
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#FridayFive – Links for the week
So much to do, so little time! Luckily for me, I’m working from home today so I can work on a bit of everything that needs to be done. Unfortunately, it’s almost the end of these long summer days. Here are my favorite links I’ve stumbled upon this week! Did I miss anything you thought was great? Share it in the comments! Writing Cover Letters is a Craft! The ultimate guide to perfect cover letter emails on Skillcrush Maybe it wasn’t you… 3 Reasons You Haven’t Heard Back About a Job, According to a Real, Live Recruiter on The Muse PR isn’t for the faint of heart. What you should know before…
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Building the Brand of You
When looking for a job, what do we do to prepare? We put together our portfolio, we spruce up our résumés, we clean up any questionable social media and we start putting our best foot forward and apply for jobs. It’s not enough anymore to get good grades, take the right classes, have the right internships and extracurricular activities if you want to land you’re dream job. That’s a lot of work to put in all at once before even submitting your first application. Why spend so much time prepping your materials and image once you decide to head down the job search path? Developing and maintaining a personal brand…
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#FridayFive – ICYMI | 7.17.15
Each week, I keep thinking “Ok, next week I’m going to start blogging regularly because this busy schedule will ease up this week.” Let me tell you – not the case. Man plans & God laughs, right? Next week, for sure, I’m going to start regularly posting again. I’ve got a series on personal branding that I’ve been working on that I can’t wait to start sharing early next week, so make sure to keep your eyes peeled for that! Now back to this week’s five best links that may have passed you by! Network, Schmetwork – Not so fast! Why digital networking is essential to your PR career by…