Let’s set the scene: You’re in a client meeting, going over details for an upcoming campaign. You’ve run through all the pertinent information, answered a bunch of questions and you’re confident you’ve hit all the bases and are ready to get out of the meeting and move onto other things. But wait – your client has one more question to ask. You listen attentively and open your mouth to answer when the question is complete but – oh no! – you don’t actually know the answer! You begin to sweat and you’re at a loss. What do you do now? Like those Choose-Your-Own-Adventure books I loved as a kid (and…