• Fresh Start to 2016

    This year, I’ve decided not to make resolutions. Resolutions usually end up being lofty aspirations or very general changes, like “being healthier,” “working out more,” “read more books,” or “spend less.” Aspiring to do better is always great, but it’s easy to give up on such broad objectives. Sure, swapping the greasy pepperoni for some veggies on your pizza every day at lunch is healthier, but not by much. So instead of establishing some broad aspirations for the year, I’m setting goals in 2016. Why goals? Goals are measurable. Goals are specific. It’s a goal to start your own business or to read 50 books in a year or learn…

  • #FridayFive – Tricks + Treats for 10/30/15

    Happy [almost] Halloween, y’all! Goal Overload Three practical things to do when you have too many goals on The Daily Muse Pitches, Contacts + Media Lists – Oh My! Five steps to creating a useful media contacts list on PR Daily Keep Your Post-Grad Hobbies Finding time for post-grad extracurriculars on The Edge Beat That Writer’s Block Content ideas for every writer’s block scenario on That Working Girl Keeping Up With The Joneses Each week, I love putting together these links to the best career, PR, marketing, social media and professional development pieces out and about on the web. But we all know that, as PR pros, it’s important for…

  • Staying Grounded through the Busy Times

    I’ll admit, I’ve really slacked off in the past month. I started this blog with a list of great ideas and an editorial calendar carefully plotted. But between the surge in client activity for the impending holidays, other events and holidays (like Halloween & my birthday) and just life in general, writing kind of fell off the stove completely. Being busy is both a blessing and a curse! My birthday is the inspiration behind this post. Today’s my 25th birthday and, as strange as it may be, I’ve been having a bit of a hard time with it. Most people, if not all, make life plans and goals. For me, many…