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How to create an editorial content calendar
This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. Creating and maintaining an editorial calendar should be an integral part of any PR or marketing strategy. But, with the ever-growing number of networks to share branded content with our audiences, keeping a well-curated editorial calendar is a daunting task. Here are a few tried-and-true ways you can simplify the process. Creating your editorial calendar The first steps in creating an editorial calendar that works for you are outlining the social networks to be used and the brands/blogs/etc. that you need to manage, as well as the depth of detail you need. Knowing these items will determine which services…