This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. Reading “Leave Your Mark” was like having a chat with the career mentor I always wanted, the kind of book I wish existed when I was in college. Described as a career mentorship in a book, Aliza Licht takes readers on a tour of her career – from majoring in neurobiology in college to being SVP of Global Communications for Donna Karan International, while sprinkling invaluable nuggets of advice throughout her story. DKNY PR Girl revolutionized the way brands use social media and Aliza Licht’s ideas and advice could very well change the way we young professionals use social media professionally –…

This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. Networking: the necessary evil of the professional world. I’ve yet to meet anyone who actually enjoys going to networking events and trying to make meaningful contacts in a room full of strangers. The degree of dread often depends on our individual personality type. As an introvert, networking is one of my least favorite things on Earth. I like people with whom I share a common interest or two, but I detest the small talk and uncomfortable nature of networking. It’s draining, anxiety-inducing and sometimes quite painful, but it’s necessary, so it’s worth finding ways to make it work for…

This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. Creating and maintaining an editorial calendar should be an integral part of any PR or marketing strategy. But, with the ever-growing number of networks to share branded content with our audiences, keeping a well-curated editorial calendar is a daunting task. Here are a few tried-and-true ways you can simplify the process. Creating your editorial calendar The first steps in creating an editorial calendar that works for you are outlining the social networks to be used and the brands/blogs/etc. that you need to manage, as well as the depth of detail you need. Knowing these items will determine which services…