PR Girl 101

  • PR Girl 101: Plan your 2015

    Did you have a plan for 2014?   How do you feel about what you accomplished in 2014? How about the things you didn’t get to? Are there things you forgot about? Gave up on? Lost the motivation to do? Ran out of time to complete? Tomorrow is the first blank page of a brand new year. Like any new chapter, starting 2015 off strong and on a good foot sets the tone for the year ahead. If you don’t know what you want out of the year, how can you work toward anything? I know, I know – it’s the holidays, maybe you’ve had a little time off and just…

  • Confessions of a Chronic Procrastinator

    Confession: I’m a chronic procrastinator. It’s a serious problem. Sometimes I wish there were meetings I could attend where I could connect with other procrastinators to support each other as we struggle with our incessant need to delay everything. I realize that I’d probably try to find a way to delay that, too, though. I blame it in part on my background in journalism. Working under pressure and on deadline is like second nature to me, so when I don’t have a deadline lighting a fire under me, I don’t tend to feel any particular need to get things done.

  • PR Girl 101: Design Your Day

    Is it just me or is the Monday after a long week just the worst? Whether you’re still recovering from a tryptophan-induced coma or coming down from a shopping-fueled high, today – and the next few weeks – are shaping up to be a rough uphill battle. For PR girls, it’s important to always be on top of things – one of the most difficult things when you can’t quite get yourself motivated. My preferred way to combat an insanely busy, struggle-filled period of time is head on. By head on, I mean meticulously planning & scheduling every little thing I have to do between my start and finish lines. But,…

  • PR Girl 101: Prep for a Successful Week

    Let’s be honest: PR girls rarely have a boring week. Whether it’s a project coming together for a client, a full schedule of events or a pitching to new clients day in and day out, there’s always something to do. Even though we know that a full schedule is really just part of the job description, we still find ourselves surprised once in a while when a crazy, hectic, stressful week pops up. Sometimes an uncontrollable crisis is truly a surprise – springing from unforeseen circumstances or things beyond our control – but more often than not, it’s of our own doing. We fail to plan, we get overwhelmed, we procrastinate,…

  • PR 101: Tools of the Trade

    There is no fool-proof plan for conquering your career… but there are a few tools you should definitely have in your arsenal along the way. PR is, without a doubt, one of the most fast-paced careers. It’s a path that treasures creativity & originality, but there are some tried-and-true essentials to keep in your back pocket to keep you headed in the right direction.

  • Who runs the World? Olivia Pope (and PR Girls)!

    Olivia Pope was back in action last week with the season 4 premier of Scandal. Olivia Pope & Associates may be defunct (for now!), but Olivia proves “Once a fixer, always a fixer.” Lawyer or not, she’s not far off from us PR girls at all! Below are just a few reasons why Olivia Pope, and all of us fab PR girls, will run the world.