Building the Brand of You: What’s in a Portfolio

The holidays are here and we’ve all got a little extra downtime between all that time with family and loved ones. And with the new year just ahead, there’s no better time to give your professional materials a once-over,…

Setting the Foundation for Ethics in PR

This post previously appeared on PRSA’s New Professionals Section’s blog, The Edge. “Don’t make s*!& up.” That sentence, uttered in one of the first classes of the year by my favorite journalism professor, is one of the ethical guides I…

Holiday Success: The PR Girl Way

PR Girls, we’re in the home stretch. Thanksgiving is behind us now, Christmas is rapidly approaching and the new year is on its heels. 2016 is upon us! We’re at the point in the year when we’re wrapping up…

HOW TO LEVERAGE LINKEDIN AND TWITTER TO BOOST YOUR CAREER

This post previously appeared on That Working Girl. When we step into the ring for a new job search, nothing is more important than bringing our A game and our best weapons, right? Social media – specifically LinkedIn and Twitter…

Taming your Twitter

It’s no secret that Twitter is most PR pros social media network of choice. No other network offers the plethora of information, the conversation possibilities or the chance to connect with millions of people in real time. There aren’t…

Building the Brand of You: Finding Your Niche

In last month’s “Building the Brand of You” installment, I talked about where to start with your personal brand – what do you want it to say about you and how you want others to see you. I also…

#FridayFive – Tricks + Treats for 10/30/15

Happy [almost] Halloween, y’all! Goal Overload Three practical things to do when you have too many goals on The Daily Muse Pitches, Contacts + Media Lists – Oh My! Five steps to creating a useful media contacts list on…

5 PR RULES THAT DON’T APPLY WITH DIGITAL

This post previously appeared on That Working Girl. Public relations is a constantly evolving beast. With the new technologies and methods, how we practice PR is changing more rapidly than ever before. The first step to keeping up and…

#FridayFive: Links You May Have Missed (10/23/15)

It’s the most wonderful tiiiime of the year! No, I don’t mean Christmas. Fall is the best time of year and Halloween is my favorite holiday. For some reason, I always find it easiest to focus and get work…

PR Girl’s Guide to…Job Searching

Whether you’re fresh out of college, looking to switch jobs or an experienced pro looking for a change, job searching is tough and no one really enjoys it. If you’re currently unemployed and actively seeking a new opportunity to…

#FridayFive (and then some!) – 10/16/15

Fall is here. The leaves are changing, the weather is cooler (although here in South Carolina, that means the highs are in the mid-70s), everything is more colorful and it seems like everyone is inspired. I’ve got a few…

SO, YOU DECIDED TO FREELANCE…NOW WHAT?

This post previously appeared on That Working Girl. You’ve thought it over, done your research and you’ve decided you want to freelance. Congratulations! Whether you’ve decided to make it your full-time career or you’re working in between jobs, like I…

#FridayFive – Links for 9-18-15

Fall is almost in the air, the days are getting shorter…This is the time of year I live for! I can’t wait for the leaves to turn, the temperatures to cool and to cuddle up next to a fire…

Building the Brand of You: Where to Start

Last month, I published the first part of a series on personal branding, a topic I think is incredibly important for young PR professionals. In that post, I talked about why a personal brand is important and how it can…

#FridayFive – Links for 9/11/15

It’s been a long couple of weeks getting settled in here in Columbia! It’s definitely a new adventure and one I’m pretty excited to jump into. I’ll kick this list off with a post from a local PR agency…